MEDIA INFORMATION

Case Study – draft 1

CONTRACT FLOORING COMPANY IS ON A ROLL WITH BRITNETT

Commercial contract flooring company Durham Flooring is now enjoying record online sales following the launch of its new SEO enhanced website developed by Britnett Web Services.  Since the website (www.durhamflooring.co.uk) went live, turnover has more than doubled, with over 75% of sales now generated online.

Established in 2002, the family-owned business which employs three people has a strong reputation for supplying and fitting professional flooring, carpet tiles, linoleum, designer floors, screeding and dry lining for retail outlets, public houses, casinos, factories and public buildings. One of its latest contracts has been the Discovery Museum in Newcastle.
Looking to grow its business, Durham Flooring went online from its outset. However its original website failed to help them gain the contracts the company was keen to secure. So in search of an organisation which could help turn its web presence around and gain access to larger contracts the company approached Britnett. Through a nationwide franchise network Britnett Web Services offers small and medium sized businesses access to a range of cost effective web design and search engine optimisation solutions to help drive sales.

Sam Watson, Managing Partner of Durham Flooring, said: “Our original website seemed to do the job initially but as the potential power of the web increased our site failed to keep pace. It was difficult to navigate and difficult to find and it looked unprofessional – it added little to our business.  We didn’t receive the technical support we needed and it was very difficult to alter or update. The way Britnett has worked to create and maintain our website has been refreshing. It has really delivered for us.

“The system works really well.  The Britnett-Carver Content Managed Software means we can update and alter the site ourselves, and the Britnett team is always on hand to help when needed. We have had consistent, friendly and realistic support – it feels like a partnership.  They always have helpful suggestions. We have a monthly catch-up and we receive a full annual review. We completely upgraded the site recently and it was all part of the service.”
The attractive website Britnett created is also easy for customers to use. Contributing hugely to its success, is it is easy for customers to find too, thanks to its inbuilt ‘Biz Sub’ search engine optimisation software which helps the site appear high-up in searches on Google and Yahoo etc.

Sam Watson adds: “Our website now lets us ‘punch above our weight’. It looks very professional and opens doors for us with bigger tenders. The search engine optimisation software has really had a huge impact on our turnover. The commercial upturn was almost immediate. In three months Durham Flooring went from being hidden somewhere down on page four or five of most searches to being high up on the first page.”

Before the launch of its Britnett-built website, Durham Flooring also had issues with seasonal peaks and troughs with bottlenecks of work coming during the traditional ‘factory fortnight’ and around New Year. Now there is less reliance on these times as business is more consistent throughout the year due to the diverse range of contracts the company is now securing.
Sam Watson adds: “As with many companies we have experienced a slowdown this year but things are already picking right back up again.  We are trading solidly through-out the year and truly nationally. Now 75% of our business comes via the website. We have large contracts across the country.”

Paul Harper, managing director of Britnett Web Services concludes: “We have a proven track record in helping small businesses like Durham Flooring drive sales and gather further interest from online sites. We know that in these tough times, businesses are looking for cost effective websites that can really aid the growth of the company, and that is exactly what Britnett provides.”

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For further information please contact Paul Bowers on 0113 203 1270 or pbowers@webershandwick.com