RSS Feed is a Carver Standard Feature.

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RSS and its main benefits

Really Simple Syndication, more commonly known by it's acronym RSS, is a format used to send web feeds. Written in XML, RSS feeds are easy to parse and can be searched quickly for items of interest. They are generally used to send summaries of news articles or web forum posts which can be displayed to the user in an easy to read format, providing them with the quick overview they desire and a link they can click if they want to read more.

A nice, simple site RSS is a way to syndicate - to distribute - web content to others across the web in a given in a standardised way or format. A site with an RSS feed of its content can be "picked up" by other web users in different ways. One way is that users with an "RSS reader" software (aka "feed reader" or a "feed aggregator") can subscribe to the site's feed. They get the top 10 to 20  "headlines" (or latest content) from the site in their feed reader.  This way, they can see what's happening on the site without actually having to visit. They get summaries of the content in their feed reader (and they can subscribe to many, many feeds and get all the content delivered to them in one place, their reader -- the reader aggregates -- collects and organises --- the content for the user from their many sites of interest).  If a certain piece of content they see in the feed (via their feed reader) interests them, they can click through to the site by clicking on that headline in their feed reader.
 
Another thing that users can do is place RSS feeds on their site (using certain tools) to display content from other sites by way of those sites' RSS feeds. Thus, the site whose feed is displayed elsewhere gets more exposure and potentially more traffic as a result since its content is displayed on one or more other sites that are showing the feed. Now of
course this, and subscription via feed reader, is more geared for sites that update/add content periodically and regularly. For more static sites, there will be less interest in anyone wanting to syndicate that content, i.e. less interest in wanting to show the feed on their site and/or subscribe to it since there may not be much content in the feed and/or it doesn't change
much.
 

Still, even for more static sites, it is beneficial to have an RSS feed for the site. Any site with an RSS feed can be pinged whenever the site is updated with content. Pinging alerts the search engines that there is new content and can get the spiders there faster to get them to crawl and index the new content.  Also, RSS feeds can be submitted to any of the many RSS feed directories online.  This can help build back-links to the site, and generate traffic from those who pick up feed from the directories. And, in many cases, the entry of the feed in an RSS directory can rank, sometimes very well, in the search engines, which of course translates to more traffic. So, the RSS feed gives additional "entry points" to a site on the web that it would otherwise not have.
 
Sites that have at least one RSS feed indicate the presence of the feed in the browser via the orange-with-white-curved-stripes (indicating a "broadcast") RSS feed icon as shown here: http://www.britnett.co.uk/contactus.html.  In newer versions of IE, this icon is shown in one of the top toolbars in the browser typically in a drop-down list if there is more than one feed or different versions of the same feed. In FireFox, the icon is shown in the address bar, all the  way to the right side.
 
The location the feed for Carver sites is in a folder called 'rss' in a file called 'site.rss', i.e. /rss/site.rss ... The URL, then, for a Carver site example www.britnett.co.uk is http://www.britnett.co.uk/rss/site.rss the modern browsers will be able to display this feed URL in a nicely formatted in the right in the browser.
 
That's RSS and its main benefits, in a nutshell. Contact Support with any questions.