Driving Traffic to Your Website

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Driving traffic really IS one of the most critical parts of any business website. If you don't have traffic, well you are missing out on potential online business. This can be orders, inquiries or market exposure.

There are lots of ways to drive traffic... and it's always better to have lots of traffic streams pushing people to your site rather than just relying on one. If your business is dependent on one traffic source such as search engines or Google AdWords then your business is hanging by a thread. So how do we ‘Drive Traffic’ to our websites?

See listed below 27 Perfect Places for Your URL to help drive traffic.

27 Perfect Places for Your URL

1. Business Card
2. Merchandise Bags
3. Brochures
4. Postcards
5. Voice Mail Greeting
6. Purchase Receipts
7. Your Business Window
8. Print/Newspaper Ads
9. Company Or Personal Car
10. Pens/Pencils
11. Stationery
12. On Other Local Business Websites and directories (If they are free)
13. Local Community Portals
14. T-Shirts
15. Press Release
16. Yellow Page Listing
17. Coupons
18. Letterhead/Envelopes
19. Direct Mail Pieces
20. Employees' Uniforms
21. Company Cheques
22. Fax Cover Sheet
23. Flyer's/Leaflets
24. Print or Email Newsletters
25. Free Booklets & Handouts
26. Answer Machine Message
27. Any advertisement you place whether on-line or off-line publication… the rule is to dedicate 25% of your off-line publication to your website URL and what it will do for your visitors.

Always state what your site visitor will find when they get there i.e.

“View all our products…”
“Full contact details on our site…”
“Order on-line here…”
“Latest special offers on our site…”

I saw one on the back of a bus recently “See where this bus goes…”

And here is a good example - on a fish!

Here is another example on a fish!

This information is available in a printable PDF. Request from Support.

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Business Website Design & Search Engine Optimisation - UK